Unfortunately, not everything went as planned. LEGO contacted several online game studios, amongst them the Colorado-based NetDevil studio that was selected to create the LEGO experience online. In October 2005, after LEGO had survived a major crisis, it again looked into expanding its portfolio, this time into online games. The story of LEGO Universe is recounted in David Robertson’s book Brick by Brick.
In this post, I will examine the story of LEGO Universe, look into what success in online gaming looks like, take a look at LEGO Minifigures Online, and consider potential niches for the LEGO brand in online gaming. It first ventured into online gaming in 2005, when it commissioned work on LEGO Universe (released in 2010, shut down in 2012), and it has two newer ventures into that space going on with LEGO Legends of Chima Online and LEGO Minifigures Online. However, this version focuses on interacting with other players on the Internet and collecting loads of LEGO figures along the way.LEGO has been interested in online gaming for a long time.
LEGO Minifigurines Online is an MMORPG aimed mainly at a young audience, with gameplay similar to a most other LEGO games. So that the enormous number of characters that you can find along the way in LEGO Minifigures Online fit in with their surroundings, you can visit a bunch of different environments that belong to the LEGO universe: from a place full of pirates to a futuristic space station or even a medieval world. You can also be a Roman centurion, a mechanic, a cyclops, a DJ or a knight. For example, the minifigure dressed as a hen can fling eggs that explode when they hit any surface, while the female viking can use her sword to attack. Players can use any of the minifigures that they find during their adventures. In them you can find and collect about a hundred different LEGO minifigures, each with their own characteristics and special skills. LEGO Minifigures Online is an MMO where players can explore dozens of different locations that belong to the LEGO universe.
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